THOMAS HAJUN CHOI
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MONA


2017

50 seconds promotional video

Company: Museum of Neon Art

The Museum of Neon Art encourages learning, curiosity, and expression through the preservation, collection, and interpretation of neon, electric and kinetic art.

CONCEPT

Los Angeles is a city that has one of the oldest neon sign histories. We are exposed to so many neon signs so that we see them pretty much every day around LA. MONA is the place that has been preserving and collecting the neon signs around LA for over 30 years. Our mission is to raise an interest to viewers about neon signs. With this project, we want the viewers to feel that they are surrounded by neon signs in an abstract way through showing macro shots of reflections of neon signs around the city. And as a contrast, we want to show them up close and details of MONA.

 

ROLE

Filming, Editing, Art Direction

COLLABORATOR

Chase Dohyun Kim

INSTRUCTOR

Ming Tai


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