THOMAS HAJUN CHOI
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SWEETGREEN

Styleframes

Spring 18'

Sequential Design 3

 


2018

Style frames for 2 min short film 

Company: Sweetgreen

Sweetgreen’s mission is to inspire healthier communities by connecting people to real food. They are building a transparent supply network and building a community who support real food.

CONCEPT

This concept was initially inspired by binding the distinction between fresh vegetable farming and animal agriculture. Vegetable farming not only provides our community with healthier food but also a healthier environment. On the contrary, there are many harmful side effects on animal agriculture. In this sequence, the square box-shaped land was inspired by soil blocks. The Sweetgreen workers were represented by a farmer character, and animal agriculture was represented by a monstrous looking factory. One of the negative effects of animal agriculture is that vast amounts of land are being used for livestock production. This was represented by the factory pulling out the ground and making holes. The character in the story realizes this issue and starts to fill in the holes with magical soil and vegetables to defeat the monstrous livestock factory to build a healthier community.

 

COLLABORATOR

Chase Dohyun Kim

ROLE

Concept development, 3D modeling, photo compositing

INSTRUCTOR

Ara Devejian



Storyboard

PROCESS

(Move the slider below)